Campground Marketing is the process of using various strategies and tactics to drive more people to your campground. These can include advertising on Facebook and Instagram, contests and giveaways, and more.
Your campground business will likely be located in an area that has many other campgrounds and recreational opportunities, and it is important to stand out from these competitors. The key is to develop a compelling and differentiated experience for your target market segments, and communicate this uniqueness through consistent brand messaging in all marketing materials.
In addition to having a website for your campground, you should also have an active social media presence on platforms like Facebook and Instagram. Share photos and videos of your campground, local events that you are involved with, and other relevant content to your audience. You should also provide a link for online reservations in your bio so that people can book their stay at your campground directly from your social media page.
Seasonal Specials and Promotions: A Campground Marketing Must-Have
You should also build a customer email/mailing list and collect the names and addresses of prospective customers at every opportunity. This could be when they call with questions or book a reservation or any time they interact with your campground staff. Building this database enables you to send out targeted emails about upcoming promotions and your campground, increasing your visibility among prospective customers.
Finally, you should invest in your local community to demonstrate a dedication to the region and show potential customers that you are the best choice for their next camping trip. Sponsor charity events in your town, set up a booth at area festivals, and contact local media to get your name out.