With its burgeoning popularity, it’s no secret that Step-by-step TikTok ad creation is a great place for brands to reach their audiences. But it’s important to know how to use this platform before you dive in – especially because there are a few pitfalls that many advertisers fall into.

To start, make sure that all your creative assets are ready to go (e.g., your video is in the right file format) and that you’ve created your audience(s) in advance. That way, you can quickly and easily build a campaign when the time comes.

Once you’ve uploaded your ad creative, you’ll want to create an Ad Group in TikTok Ads Manager. This will give you the ability to set the parameters for your ad, including your daily budget and schedule. You can also choose a billing event, which determines how your ads will be charged for metrics like engagement, reach and app installs.

From Idea to Impact: Step-by-Step TikTok Ad Creation

Next, select the Ad Objective you want to focus on – for example, Reach, Video Views, Traffic, or Lead Generation. Once you’ve selected an objective, TikTok will show you the estimated reach for your ad on its network and in the news feeds of its partner apps.

You’ll then need to set your ad budget and schedule, which determine how long you want your ad to run. You can choose either a daily budget or a lifetime budget, and you’ll be able to specify specific time periods during the day. You’ll also be able to create custom reports for your campaign to ease the hassle of weekly reporting.